VIVO SIGNS UP DICK SMITH
July 2008: VIVO, Australia’s newest AV and consumer electronics brand, has announced a supply deal with Dick Smith Electronics, which will see VIVO 32 inch Plasma and 15 inch LCD televisions in Dick Smith, Dick Smith Powerhouse and Tandy stores throughout July.
VIVO Managing Director Fabio Grassia says, “Dick Smith has hit the right button with VIVO and just in time for the Olympics. There’s no doubt consumers will see great value in the VIVO brand and being in Dick Smith is a great outcome for us.”
VIVO – Italian for ‘alive and vivid’ boasts a range of hi-tech cutting-edge digital consumer lifestyle products imported from China. Competitively priced and stylish in design the range includes LCD and Plasma televisions, LCD monitors, DVD Players, mini laptops, GPS navigation systems, and set top boxes.
VIVO staff an office in China where products are assembled, and put through stringent quality control testing to ensure optimal performance in accordance with Vivo’s brand image.
Grassia continues, “Our products are designed in Italy and manufactured by the same factories as the big brands. VIVO products will be in a unique position as they represent quality at an affordable price. Because we have set up operations in China and personally manage the range we import, VIVO appliances come with an assured guarantee of quality. All products in the range offer a one year warranty.
“We feel VIVO will invigorate the market and cause the major brands some concern as our price point is significantly more competitive for products which are equally as impressive aesthetically and as well equipped as our competitors.
Dick Smith will stock the VIVO 32 inch Plasma television which will RRP$xxxx
And the 15 inch LCD will RRP
VIVO aims to be the go-to consumer brand for AV and electronic products.
ENDS
About VIVO
VIVO is owned and distributed by VIVO International Corporation Pty Ltd, an Australian importer and supplier of AV and Consumer Electronic products since 1989. VIVO has established reseller channels throughout Australia and New Zealand and continues to grow its product offering. VIVO is the newest consumer electronics brand on the Australian market and is considered a quality brand in the competitive electronics market.
