VIVO - THE REVOLUTION
August 2009 -- Fabio Grassia has lived and breathed audio visual and consumer electronic products for 25 years supplying resellers through his company VIVO International, which was established in 1989.
In 2008, he created his dream brand VIVO – meaning alive and vivid in Italian. VIVO is Grassia’s first consumer electronics brand line that is designed in Italy and manufactured in China.
Products include: LCD and plasma televisions, portable DVD players, and set top boxes.
Launching into a tough retail environment was not easy. But Grassia set himself a target of securing three retailers within a year. This is no small feat, and within a year VIVO is now one of the highest selling products in Dick Smith, Tandy, Strathfield Car Radios and WOW Sight and Sound stores.
Grassia puts his success down to some key factors:
- Owning a factory in China with a team on the ground, has meant Grassia’s ability to spot trends is translated quickly into new innovative products for his retailers
- Rigorous quality control and reasonable pricing has translated to VIVO being a premium mainstream brand
- Goods available quickly for retailers, delivering on time
- Focussing on the mainstream segment of the market, to become the leading selling brand
- Good relationships with retailers
- Perseverance and chasing key contacts
- Equally committed staff
VIVO is the first premium mainstream brand to launch a 52 inch full HD LCD television for $2199.
As a crucial point of difference, VIVO has an office in Shenzhen, China, which identifies cutting edge products and maintains rigorous testing and quality control procedures. In addition, VIVO has invested in Joint Ventures with various key manufacturers which allows VIVO to assemble, showcase and design products for their customers.
As the parent company the VIVO business established reseller channels throughout Australia and New Zealand and continues to grow its product offering. As an OEM, VIVO is well positioned to grow its market share through delivering quality products, developing excellent partner relationships, plus effective marketing efforts.
Grassia says, “Our products are designed in Italy and manufactured by the same factories as the big brands.
Now launched, and in demand, VIVO products are in a unique position as they represent quality at an affordable price. Because the operations arm is in China and Grassia personally manages the range imported, VIVO appliances come with an assured guarantee of quality. All products in the range offer a one year warranty.
“We feel VIVO will continue to invigorate the market and cause the major brands some concern as our price point is significantly more competitive for products which as equally as impressive aesthetically and as well equipped as our competitors.
VIVO is the flagship brand for VIVO, and with ongoing product development, innovation, market expansion and excellent customer service, it is has certainly created waves in the competitive AV and CE markets.
ENDS
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